Nielsen Holdings turned down a takeover offer from a private-equity consortium that has valued the company at $25.40 per share
According to The Wall Street Journal, the private-equity
group included Elliott Management, looking to buy the TV-rating company for
approx. $15 billion, including debt. The New York-based conglomerate rejected
the offer because it undervalues the company and doesn’t adequately compensate
its shareholders.
According to specialists, the buyout could be a relief to
Nielsen, which struggled as a public company over the years. Elliott has been
an investor in Nielsen
since 2018 and pushed the company to make changes such as hiring a new CEO,
installing several new directors, selling assets, and authorizing a $1 billion
share repurchase. Nielsen announced that it intends to begin the buyback
program.
The market reacted negatively to the news, with Nielsen
stock price trading 17.59% lower.
Sources: barrons.com, Bloomberg.com
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