Twitter acquires minority stake in Aleph

January 12, 2022

The social media behemoth strikes a new deal

Twitter has picked up a minority stake in Aleph Group Inc, the digital advertising startup said on Tuesday as it seeks to go public in the United States. This deal would help Aleph Group expand its educational tech platform.

Founded in 2005, Aleph was last valued at $2 billion after CVC Capital Partners – a private equity firm – acquired a stake worth $470 million. The digital advertising start-up focuses on emerging markets, helping digital platforms such as Spotify, LinkedIn connect with advertisers and customers.

At the moment of writing, Twitter stock was trading 0.47% higher.

Sources: finance.yahoo.com, reuters.com

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